Product — Wrobe, marketplace (Italy)

Role — Product Designer

Download — App store, Google Play

Timeline — May 2023 — April 2026

Platforms — iOS, Android

Segment — B2B + B2C

Wrobe is a fashion-tech marketplace where users create their own avatar and try on clothes from different brands

Teams I worked with every day

Product team

• CEO
• Product Manager
• Product Designer
• UX Copywriter
• Web & Graphic designer
• Head of Content

Development

• iOS Developers
• Android Developers
• Frontend Developer
• BackEnd Developer
• DevOps Engineers
• QA

ML team

• CTO
• ML Engineer
• CG Artist
• CG Developer
• Graphics engineer

Product metrics that I achieved

Activation

• Try-on activation — 10.15 → 36%
• Purchase activation — 1.24 → 6.32%

Retention and engagement

• 30-day Retention (cumulative) 3,05% → 15,31% (5×)
• IPS: 1,2 → 5,6 (4.7×)

Avatar creation funnel

• 13% → 32% (from users who entered the flow to users who successfully created an avatar)

Product scale

• Downloads — 50K+
• MAU — 7–7.3K/month

What I worked on

I was responsible for design, managing design processes, and setting up QA workflows for product testing. I worked across the full product cycle, from hypotheses and research to release

Design tasks

• iOS and Android mobile apps from scratch
• New product concepts and features
• User flows and CJMs
• UI library and design system
• Admin panel for catalog management
• Design handoff for development

Product tasks

• Conducted usability tests
• Ran product metrics analysis
• Improved key product metrics
• Reviewed design after development for UI/UX inconsistencies
• Brainstormed and tested product hypotheses

Team and processes

• Built and prioritized the design backlog
• Ran workshops for design and marketing teams
• Led cross-functional syncs with product and development
• Presented results at demos and sprint reviews for stakeholders

Brand and marketing

• Defined product branding and visual identity
• Created product screens for App Store and Play Market
• Supervised promo materials and marketing design

<aside> 👇 Here are some case studies with more details on metrics and processes

</aside>

MVP launch and first 10K installs with a $3.5 CPI

How we improved avatar creation conversion from 13% to 32.4%